Trumpism and Its Discontents

Services:

Book Design

Client:

Othering and Belonging Institute

Launch Site

The Stakes

Trumpism and Its Discontents collects papers from UC Berkeley's Othering & Belonging Institute critiquing the causes and implications of Trump's political ideology and presidency. The editors needed a cover and layout that matched the critical but sober tone of the essays.

The Constraints

  • A politically charged subject for an academic audience.
  • A cover that avoided caricature without going bland.

Key Decisions

  • No caricature. I avoided imagery that mocked or demonized Trump, in keeping with the essays' tone.
  • A familiar symbol. I used the red MAGA hat to evoke the president and his ideology.

The Outcome

The book was published by Berkeley Public Policy Press in 2020.